The key is to get the token listed on as many big exchanges as possible. Token holders can buy, sell or exchange their tokens on this forum with fellow holders or people who wanted in on the project.
These tokens can generate huge prices, depending on the success of the project. If all goes well, this could mean huge paybacks for the token holders.
Get on the HiP earlybird token sale list for maximum discounts, go here: https://www.hip.property.