+44 203 858 0803 hello@hip.property

What is HiP?


HiP Interactive Property … or otherwise, just HiP

The first digital marketplace for commercial & residential property buyers, owners and investors where equity and loan assets can be freely and innovatively traded and shared – individually or in combination.

HiP makes property investment more affordable, liquid and accessible with attractive returns for anyone.



To create a more open, connected property economy.



By delivering intuitive technology that simplifies the complex process of how property owners connect with money and the wider property community.

Who is this for?


HiP addresses all kinds of property related finance scenarios

Can’t afford a property you want?

Find an affordable funding scenario

Want to release equity?

Sell equity for cash

Make loan interest payments?

Pay with cash or your equity

Can’t afford the loan you need?

Sell some equity and take a smaller loan

Want to raise funds to grow a commercial portfolio?

Sell equity and offer rental returns

Want to invest without long-term commitment?

Trade out of your investment any time

Want to invest without owning property?

Invest in a portfolio of properties by region

Our Mission


Our Product


HiP’s pilot product (available on iphone), transports users to their own personal world of property in a highly visual, designed environment of gaming quality. As part of an immersive experience, owned properties and their potential as money can be explored, users can take a walk down their street, through their town, city or borough and see the value of what’s around them, even creating a new visual design of their property within this world. Everyone can personalise their experience, and explore over 35 million property records, both residential and commercial, through the eyes of HiP, which sets a new benchmark for a ‘real world’ encounter with property.

HiP’s financing creativity is also a first for homeowners, developers, asset managers and investors. Owners can now buy and sell debt or equity stakes for the first time and in real-time. First time buyers can now access properties previously too expensive. Existing owners can release value from their property without moving or taking on additional debt. Developers can sell equity stakes or raise debt. Asset managers can sell equity holdings across their entire portfolio with a click. Existing equity can even be used to pay down monthly loan interest repayments. On HiP property is money, accessible just like a bank account, in real-time. All done via HiP’s unique trading exchange, operated by a FCA regulated company.


Our Team

Kai Peeters - Founder & HiP CEO

Kai is an experienced CEO and entrepreneur, leading various start-ups and established companies within Internet, mobile, banking and IT. These include an IT consultancy trading within top-tier investment banks, a social/retail marketing platform, luxury watch brand, luxury car club and a number of innovative betting companies through social, affiliate, sports and bitcoin betting concepts, including a bitcoin casino.

More recently Kai founded HiP – a unique interactive property exchange due for beta release later this year.

Sam Collett - Co-Founder

Sam is a Creative Technologist and all round designer geek. He has some 20 years of industry experience for brands big and small and has picked up many awards on the way. He is currently working on projects for The FA and Haynes among many others. In addition to his digital practice, Sam also teaches on a part-time basis the next generation of bright new things. Sam currently is joint head of Graphic Design at Worcester University, and creator of Game Art BA(Hons) – a new course that ran for the first time this year.

Mark Attwood - Marketing

Mark is an Award-winning entrepreneur and Internet marketing expert. He created the world’s first online skip hire service in 2003, Topskips.com, that went on to generate over £50m before he sold it. He is the creator of The Technophobes Guide to Internet Marketing Success and the founder of Attwood Digital Marketing Agency, based out of Marrakech, Morocco. He has lectured on digital marketing at the British Library, the Institute of Directors, Manchester University Business School and the Federation of Small Business. He is a father of  five, an ex RAF Pilot, a published poet, TV comedy writer, stand up comedian, West End director, and former turkey plucker.

Peter Bill - industry Advisor

Peter Bill is the author of Planet Property: www.planet-property.net. A guide to the £400 billion UK market, chronicling the sector between 1997 and 2012, during the biggest boom and bust in real estate history. Peter is a surveyor-turned-journalist who edited Building magazine for six years in the Nineties, before a mercifully short spell in the City, supervising global research output for the broking division of investment bankers, Robert Fleming. In 1998 Peter joined Estates Gazette, editing the magazine for 11 years, until 2009, when he retired, aged 61. Peter also wrote a weekly ‘On Property’ column for the London Evening Standard City pages for seven years, until January 2015. Today he writes regular columns for Estates Gazette, European commercial real estate title, PropertyEU, as well as for the The London Magazine on residential property. Peter acted as an advisor on the £75m sale of the Investment Property Database by Lazards to MSCI in 2011.

Saffery Champness Accountants

Saffery are a top 20 firm of chartered accountants and registered fiduciaries whose concept of service is to solve problems, take advantage of opportunities and turn advice into action. For over 160 years Saffery have provided advice to their clients and, thanks to their distinctive partnership culture, work together to deliver the very best for them. Commissioned by HiP in 2016 to handle all HiP’s fast paced accounting needs, detailed complex financial modelling and international business affairs.

Tobias Straessle - COO and Co-Founder

Tobias has over 30 years experience in the Financial Services industry as CIO, COO and Management Consultant. He was involved in the development of many state-of the-art electronic trading & clearing systems for exchanges and investment banks as well as several post-merger technology integrations of international scale. He has also advised several start-ups in the financial services sector. Tobias held a number of senior roles as executive and consultant including:  Saxo Bank S.A, UBS Investment Bank, Andersen Consulting (now Accenture), CBI (now UBP), GMO and Credit Suisse.

Tobias was non-executive chair of Saxo Bank Switzerland AG and holds a MSc in Mathematics from the Federal Institute of Technology in Zurich (ETHZ) and a MBA from Northwestern University, Chicago.

John Newby - CTO

John Newby started his career in the early 90s, when everything was new. Over the course of the next couple of decades, John worked for a variety of tech agencies, and high traffic, high profile websites. He was technical director of BeatThatQuote.com, which was sold to Google in 2011 for £37m. After working for Google, John moved to Berlin where he set up an office for LShift, a technology agency he’d co-founded in 2000. John’s focus is on delivering technology which is fitted precisely to business needs, quickly and to a high standard.

Robert Cooper - FCA Compliance

Rob Cooper is a former Trading Standards Officer and established Scott Robert, a regulatory compliance, risk and strategy consultancy, in 2008.  Scott Robert has grown to a team of 25 and now focuses its services on FinTech firms, specialising in taking entrepreneurs with innovative business models to market.  Rob has also previously also worked with the Department for Business Innovation and Skills in an advisory role on regulatory reform, and his specialist consumer credit and financial services knowledge leads him to regularly be invited to speak on the subjects.  Rob’s established network in the financial services industry, together with his legal and regulatory knowledge, provides a valuable resource from which clients are able to benefit

Paul Crawford - Industry Advisor

Paul Crawford is a Diploma Qualified financial adviser through the Chartered Insurance Institute. Paul qualified as an IFA in 2004 and has a number of years’ experience within the financial services sector, primarily as a director and sales manager. Post-2008 financial crisis, Paul has given up his licence temporarily to concentrate on other business ventures. His experience throughout the UK in legal and financial sectors highlight a broad knowledge of services, IT functions and business operations, along with a substantial network of professional connections. Paul has consulted on a number of business start-ups, most recently consulting on regulatory and operational structures within the Crowdfunding and P2P industry.


HiP works with only the very best legal advisors to ensure a detailed smooth passage through contracts, smart contracts, corporate structure, suppliers and contractors, property due-diligence, trustee’s, user protection (investors and owners), and much more. Full details can be provided on request.

Overall the HiP team is composed of 25+ people with comprehensive experience of:

  • Industry know-how
  • Commercial and residential property financing
  • Property law and regulations
  • FCA and compliance
  • Risk Management
  • Digital marketing
  • Viral marketing
  • 3D mapping and building technology
  • Mobile and front-end technology development
  • Electronic financial trading & gaming system development
  • Financial backoffice and risk system development
  • Blockchain technology

Become a Partner

Our interactive 3D maps coupled with our marketplace and micropayments allow endless possibilities for interaction with numerous property services.

From 3D based Interior Designers, to data service providers, to estate agents, to 3D walkthrough providers we are already creating this secondary marketplace of services and capabilities. Get in touch to talk to us direct.